We measure results as they relate to our client’s goals. In The Positive Energy Campaign, the mission is clear: share credible and well-researched information about the energy industry. With that in mind, we focused on two main Key Performance Indicators, Impressions and Engagements.

We define impressions as the number of times the audience has seen the brand. From showing up in search, to how many times an ad was seen, each impression creates brand recognition and credibility for The Positive Energy Campaign.

We define engagements as the number of times the audience interacts with the brand. From website visits to video views, each engagement creates an authentic connection that leads to audience retention and amplification.